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What is the Healthy Incentives Program (HIP) at farmers markets?

Produced by Patricia Baker and Victoria Negus
Reviewed January 2018

In 2017, Massachusetts started a Healthy Incentives Program or “HIP’ to help SNAP recipients buy fresh local fruits and vegetables from participating Massachusetts farmers. 

HIP matches SNAP recipients’ purchases of local fruits and vegetables at farmers markets, farm stands, mobile markets and CSA (community sustained agriculture) farm share programs. HIP helps thousands of families afford fresh, healthy, local food. 

If you make purchases of fresh fruits and vegetables with participating farmers (HIP retailers), you get $1 for $1 of SNAP benefits back on your EBT card up - to the following monthly amounts: 

  • $40 for households of 1-2 people
  • $60 for households of 3-5; 
  • and $80 for households of 6 or more 

Even if you are a 1-2 person household and only receive $15 in your monthly SNAP, you can still get $40/month in HIP benefits. For example, if you spend $10 on vegetables, you immediate get $10 back in SNAP. If you spend $20 with an eligible farmer, you get another $20. You can spend SNAP with HIP retailers as often as you want until you’ve earned the full amount of monthly HIP.  

For more information about HIP and a list of participating farmers markets, farm stands, mobile markets and CSAs:

  • Call Project Bread’s FoodSource Hotline at 1-800-645-8333. 
  • Visit and the MassGrown map of HIP retailers
  • Email [email protected]





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